Andrés Andrade
AAWork
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The Bookcase For Tolerance

In 1942, Anne Frank and her family sought refuge behind a cleverly disguised bookcase in a secret annex. Eighty years later, this very symbol of protection has been repurposed as a powerful digital tool for education and tolerance.

"The Bookcase for Tolerance" is an augmented reality (AR) app that transcends the physical.  Users can virtually step inside meticulously recreated rooms, not just of Anne Frank's hiding place, but also of four other young people facing modern-day issues like inequality, racism, prejudice, and antisemitism.

Launched under the slogan #DontHateEducate, the campaign kicked off on the UNESCO International Day for Tolerance.

Agency
Innocean Berlin
Client
Anne Frank House Amsterdam
Role
Associate Creative Director

Credits

Awards

Casefilm

The Bookcase for Tolerance is an award-winning educational project that uses Augmented Reality (AR) technology to raise awareness about tolerance and discrimination.

Teaser by Johan Kramer

To drive home its message of #DontHateEducate, emphasizing understanding through education, the "The Bookcase for Tolerance" campaign kicked off on the UNESCO International Day for Tolerance with a thought-provoking teaser directed by Dutch filmmaker Johan Kramer and narrated by actor and activist Elliot Page.

Website & App

The project website served as a companion to the AR app, offering a deeper exploration of each story. A series of short documentaries explored the struggles of each protagonist, mirroring the five "folders" users could access in the app. Just as Anne Frank used objects to tell her story, so too do these modern-day narratives utilise personal items to draw users into the characters' experiences.

I spearheaded the design and development of the project website, creating a platform to showcase the powerful short documentaries exploring themes of inequality, racism, prejudice, and antisemitism.

In addition, I played a key role in bridging the gap between the website and app development, collaborating with Media Monks to ensure a cohesive user experience that seamlessly reflected the project's core concept.

Download the App

Download the AR APP and have an immersive experience inside the rooms of Anne Frank and four young people who face discrimination today.

Room 1 — Anne Frank

Room 2 — Kuei

Room 3 — Mees

Room 4 — Majd

Room 5 — Dalit