FREELANCE ART DIRECTOR BASED IN BERLIN.

Andrés Andrade

My passion for design, technology and sound led me to universities in Barcelona (ESDi), Karlsruhe (HfG) and Amsterdam (UvA), as well as to agencies such as Grabarz & Partner, Jung von Matt and Heimat\TBWA. I started freelancing in Berlin in 2019 and am available for projects all over the world.

I master all the usual software and can implement projects 100% myself. Depending on specific requirements, I can also rely on a network of talented specialists.

I am fluent in Spanish, German and English and have gained experience in leading multi-disciplinary and -cultural teams. As a result, I developed a method to encourage and inspire teams with questions about motivations, values ​​and purpose. I call it 'Meaningful Creative Direction'.

I dedicate my spare time to music production and collaborations for my record label 'Tripsitterklang'.

Thank you for visiting my page.

andresandrade_profile_pic_2020

CONCEPT DEVELOPMENT

CONCEPT DEVELOPMENT

CONCEPT DEVELOPMENT

Strategically driven, multidisciplinary and holistic.

Strategically driven, multidisciplinary 
and holistic.

ART DIRECTION

ART DIRECTION

ART DIRECTION

Online, offline, content and branding.

Online, offline, content and branding.

UI/UX

UI/UX

UI/UX

User-Centered and Agile.

User-Centered and Agile.

BRAND IDENTITY

BRAND IDENTITY

BRAND IDENTITY

From brand strategy to entire design systems for tangible brands that appeal to the senses.

From brand strategy to entire design systems for tangible brands that appeal to the senses.

From brand strategy to entire design systems for tangible brands that appeal to the senses.

PHOTOGRAPHY & VIDEO

PHOTOGRAPHY & VIDEO

PHOTOGRAPHY & VIDEO

Script writing, storyboards, art direction, direction, editing and/or post-production.

Script writing, storyboards, art direction, direction, editing and/or post-production.

MOTION GRAPHICS

MOTION GRAPHICS

MOTION GRAPHICS

2D, 3D and coding skills for generative graphics.

2D, 3D and coding skills for generative graphics.

2D, 3D and coding skills for generative graphics.

SOUND DESIGN

SOUND DESIGN

SOUND DESIGN

Bespoke music and sound for brands, events or installations.

Bespoke music and sound for brands, events or installations.

Bespoke music and sound for brands, events
or installations.

AVAILABLE NOW · call +491736375515 · AVAILABLE NOW · call +491736375515 · AVAILABLE NOW · call +491736375515 · 


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people-first

It all goes down to sustainability. Are employees able to afford the products they are selling? Are suppliers treated fairly? Is the supply chain being scrutinised to make sure it doesn’t have slavery hidden or abusing the people that are manufacturing your products? What is the impact on the planet? Are the raw materials on which you depend being raid? Is there some contribution to the planet we all share?

fuelled-by-imagination

⁣Stretching your mind, through new experiences, opens new dimensions that are difficult to reset. Be truly amused, surprised, inspired by playing freely. Combining and transforming ideas, unconstrained by what you know.⁣

driven-by-design

Your work takes place in the scope of creation and therefore of culture. Always ask: Who is the end user? Make function follow a good idea, one that actually benefits who it should. Validation comes from use, not from contemplation.

multi–disciplinary

Free yourself from rigid definitions and follow your curiosity cravings with an open mind. Move horizontally accumulating knowledge from diverse fields, but remember to develop a system to make those explorations valuable and retrievable. Integrating variables from different dimensions does not require, and is not the same as, multi-tasking.⁣

southameropean

Earth is about 4.5 billion years old. Pangaea, a supercontinent, began to break apart about 175 million years ago. Humans are just one of 10 million species on earth. Who sets the boundaries of your own thoughts and identity? How free is your mindset? Perspective is supreme.

transparency–over–gossip

If you trust, transparency is not a must. It contradicts the whole point of trusting. A team trusts based on shared truths. Gossip in contrast, stands on details which are not yet confirmed as true. Gossipers lose the valuable insights of thoughtful disagreement and of articulating views to be stress tested and which could benefit everyone.

context–is–culture

Pictures escaped frames into space, once they realised they didn't have to be rectangular. Surroundings shape moods, thoughts and actions. Where does context start? Where does it end? Remember that what happens within is not immutable, but totally the opposite.

nothing–for–granted

⁣Trading magic for fact makes life insipid. Curiosity about what you believe to be the truth, and methods to test it, are the best lights for your path. Opinions are not magic, nor facts. Double check this.⁣

listen–learn–laugh

Are you waiting for your turn to speak up? Your thoughts might weaken your mind. Learn from others like a CCTV – trusting your inner vision. A good laugh opens hearts.

be-intentional

Question the real intentions behind your work. Thoughtful choices should be meaningful and fulfilling. The more relations you can uncover the more likely you’ll find if they are A) correct and B) adding value. 
Here, be right rather than fast.

PROJECTS ↓ PROJEKTE ↓ プロジェクト ↓ PROyECToS ↓ PROJECTS ↓ PROJEKTE ↓ プロジェクト ↓ PROyECToS ↓ PROJECTS ↓ PROJEKTE ↓ プロジェクト ↓ PROyECToS ↓ PROJECTS ↓ PROJEKTE ↓ プロジェクト ↓ PROyECToS ↓

Andrés Andrade
Art Direction + Sound
+49(0)1736375515

Andrés Andrade
Creative Director
+491736375515

Andrés Andrade
Art Direction +  Sound
+491736375515

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Last Update:
06.05.2020

(c) 
Work ideas, concepts and content remain the intellectual property of the respective clients and their service partners. Sharing and distribution is strictly prohibited without express written permission. If you have issues please let me know.