PROJECT TYPE: CRM/Platform | ROLE: CREATIVE DIRECTOR

I joined the britisch agency FEED as their creative director for eBay in Berlin. My main task was to ensue consistency with their global brand strategy and design guides for the eBay.de ecomerce platform as well as some direct mail. For that I set-objectives together with our head of copy and design and other creative directors from London and San Francisco. I also worked directly with the client, measured performance and lead, mentor and coach a team of 25-30 people. 10 UI/UX designers, 4 copywriters, 4 project managers. 

Direct Mail A: Accent on products. / Reach: 500K people all over Germany.
Copy: Nadine Semmler, Annika Lösch /  Design: Nikita Hill

Direct Mail B: Accent on trust/secure online shopping. / Reach: 500K people all over Germany.
Copy: Nadine Semmler, Annika Lösch / Design: Nikita Hill

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