PROJECT TYPE: CRM/Platform | ROLE: CREATIVE DIRECTOR

Creative Director CRM for eBay Germany

Creative Director CRM for eBay Germany

I joined the britisch agency FEED as their creative director for eBay in Berlin. My main task was to ensue consistency with their global brand strategy and design guides for the eBay.de ecomerce platform as well as some direct mail. For that I set-objectives together with our head of copy and design and other creative directors from London and San Francisco. I also worked directly with the client, measured performance and lead, mentor and coach a team of 25-30 people. 10 UI/UX designers, 4 copywriters, 4 project managers. 

Direct Mail A: Accent on products. / Reach: 500K people all over Germany.
Copy: Nadine Semmler, Annika Lösch /  Design: Nikita Hill

Direct Mail B: Accent on trust/secure online shopping. / Reach: 500K people all over Germany.
Copy: Nadine Semmler, Annika Lösch / Design: Nikita Hill

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PROJECTS:

Andrés Andrade
Art Direction + Sound
+49(0)1736375515

Andrés Andrade
Art Direction + Sound
+491736375515

Andrés Andrade
Art Direction + Sound
+491736375515

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Last Update:
04.03.2020

(c) 
Work ideas, concepts and content remain the intellectual property of the respective clients and their service partners. Sharing and distribution is strictly prohibited without express written permission. If you have issues please let me know.

(c) 
Work ideas, concepts and content remain the intellectual property of the respective clients and their service partners. Sharing and distribution is strictly prohibited without express written permission. If you have issues please let me know.