PROJECT TYPE: DIGITAL CAMPAIGN | ROLE: ART DIRECTOR

KIA Cee'd – The surprising machine.

KIA Cee'd –
The surprising machine.

Starting with the campaign tagline "The surprising machine" and underlining the concept of a car "full of good surprises" we created banners, creative content and a responsive web-special bringing to life the KIA CEED. The site included surprising animations, effects and an in-depth presentation of the car's features. Together with that, we created rich-media banners for YouTube and other channels. While simple at first sight, it included cut-downs form 3 TVC's, a reduced version of the 360° and full display of features of the car. Surprising the millions that interacted with it.

To take it one step further and together with TripAdvisor® we developed the surprise-drive. A simple app where you chose the distance (10-50 Km) and it automatically offered you relevant destinations to go and visit with a test drive in the CEE’D at the same time.

Credits:

Created at Jung Von Matt/Alster 
CD: Match Herceg, Andres Blumenthal / Desktop Layout: Bartek Elsner / UX: Samir Behlsen 

MOBILE SITE, DESKTOP ANIMATIONS, 360º AND RICH-MEDIA BANNER.  

TOP SITE ANIMATIONS

ONE PAGER DESIGN

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THE SURPRISE DRIVE BANNER

PROJECTS:

Andrés Andrade
Art Direction + Sound
+49(0)1736375515

Andrés Andrade
Art Direction + Sound
+491736375515

Andrés Andrade
Art Direction + Sound
+491736375515

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Last Update:
01.02.2020

(c) 
Work ideas, concepts and content remain the intellectual property of the respective clients and their service partners. Sharing and distribution is strictly prohibited without express written permission. If you have issues please let me know.

(c) 
Work ideas, concepts and content remain the intellectual property of the respective clients and their service partners. Sharing and distribution is strictly prohibited without express written permission. If you have issues please let me know.