PROJECT TYPE: VIDEO | ROLE: CREATIVE DIRECTOR

Pierre Cardin Futureflex

Pierre Cardin Futureflex

Futureflex is an innovative material technology for ultra-flexible jeans created by Pierre Cardin. To show the benefit of the main feature of the product we took an atheltic charachter to test it in Lisbon, Marrakech, Paris and Copenhagen. The video shines with it's natural documentary charachter. To go one step further and also show the technology behind the confort, CGI of the material production where added to the initial sequence.

I was in charge of the entire realisation of this project. Including idea, script writing, client presentations, storyboards, on-location shootings and post-production.

Credits:
Created at elbkind Hamburg / Project Management: Maik König / Production Company: MyPony / Director: Enrique-Escamilla  / CGI/Post/Sound: NHB 

Futureflex is an innovative material technology for ultra-flexible jeans created by Pierre Cardin. To show the benefit of the main feature of the product we took an atheltic charachter to test it in Lisbon, Marrakech, Paris and Copenhagen. The video shines with it's natural documentary charachter. To go one step further and also show the technology behind the confort, CGI of the material production where added to the initial sequence.

I was in charge of the entire realisation of this project. Including idea, script writing, client presentations, storyboards, on-location shootings and post-production.

PRODUCT VIDEO

15 Sec.

FINAL CUT

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PROJECTS:

Andrés Andrade
Art Direction + Sound
+49(0)1736375515

Andrés Andrade
Art Direction + Sound
+491736375515

Andrés Andrade
Art Direction + Sound
+491736375515

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Last Update:
06.05.2020

(c) 
Work ideas, concepts and content remain the intellectual property of the respective clients and their service partners. Sharing and distribution is strictly prohibited without express written permission. If you have issues please let me know.

(c) 
Work ideas, concepts and content remain the intellectual property of the respective clients and their service partners. Sharing and distribution is strictly prohibited without express written permission. If you have issues please let me know.