PROJECT TYPE: DIGITAL CAMPAIGN | ROLE: CREAITVE DIRECTOR

PROJ. TYPE: DIGITAL CAMPAIGN | ROLE: CD

Helping relaunch TK health insurance.

Premium health insurance "TK" re-launched its brand with an integrated image campaign. Our brief was to communicate their new positioning to: technicians, engineers, scientists and academics. We decided to remind them that our bodies are masterpieces with incredible technology, our own ultrawearables.

Credits: 
Created at elbkind Hamburg / My role: Creative Director / Copy: Samuel Moon. Design: Philipp Göhrs (Flatlays), Ricarda Lutz (Packaging), David Brenner (Website) / Development: Kuborgh / Film: Endemol Beyond / Post:  Gloss / Project Management: Melanie Wagner & Nils Dreyer.    

THE ULTRAWEARABLES: IDEA, PACKAGING, MICROSITE

LANDING PAGE PRODUCT SELECTOR

MainComp_1920x1080_UltraWearables_menu_12fps

USER JOURNEY 1 · SUPERCOMPUTER

161012_Elbkind_TK_Masterbanner_Display_MediumRectangle_300x250_UwG

Display Ad Journey 1

Social Ad Journey 1

Landing Page – User Journey 1

USER JOURNEY 2 · SUPERMICROPHONE

161012_Elbkind_TK_Masterbanner_Display_MediumRectangle_300x250_UwO

Display Ad Journey 2

Social Ad Journey 2

Landing Page – User Journey 2

USER JOURNEY 3 · SUPERTOOL

161012_Elbkind_TK_Masterbanner_Display_MediumRectangle_300x250_UwH

Display Ad Journey 3

Social Ad Journey 3

Landing Page – User Journey 3

THE SUPERMICROPHONE · PAGE WALKTHROUGH 

THE INFLUENCER VIDEO

Cheng Löw experiences a "sudden loss of hearing" caused by unboxing an "Ultrawearable" - Super-Microphone. Over sensory overload and thumping movements, he finds his way back to masterful skills. Through the experience Cheng strengthens the appreciation for his hearing and thus the great importance of the topic "health precaution".

The result is a 6-minute YouTube movie that not only shows the story of Cheng's hearing loss with stunning footage. His acoustic journey is also reflected in the excellent sound, which pays off the good living room speakers and consciously accompany Cheng's journey with all the senses.

FLATLAYS · IN-HOUSE PRODUCTION

The following animation 'flatlay' series were built, photographed and post-produced entirely in-house. A creative right-brain and rational left-brain, an ear made out of instruments used by a dj/musician, and a set of tools that are mainly used by the hand complete the series. These were also used for the digital campaign in all social-media channels.

Social Content: Supercomputer 

Social Content: Supermicrophone 

Social Content: Supertool 

SUPERMICROPHONE FLATLAY DETAIL

SOCIAL MEDIA CONTENT

The Ultrawearables really came to life on all social media channels. We posted images and videos about the use of our hands, ears or brians in our daily lives. We created motivational content to increase awarness about the best technology we carry with us always – our own body.

170127_influencer3

PROJECTS:

Andrés Andrade
Art Direction + Sound
+49(0)1736375515

Andrés Andrade
Art Direction + Sound
+491736375515

Andrés Andrade
Art Direction + Sound
+491736375515

Legal
Imprint →
Last Update:
01.02.2020

(c) 
Work ideas, concepts and content remain the intellectual property of the respective clients and their service partners. Sharing and distribution is strictly prohibited without express written permission. If you have issues please let me know.

(c) 
Work ideas, concepts and content remain the intellectual property of the respective clients and their service partners. Sharing and distribution is strictly prohibited without express written permission. If you have issues please let me know.