PROJECT TYPE: WEB-SPECIAL | ROLE: ART DIRECTION/UI/UX

VW Amarok at Rallye Aïcha des Gazelles.

VW Amarok at Rallye Aïcha des Gazelles.

A web-special to celebrate the incredible performance of the VW-Amarok  sponsored teams during the female rally in the Moroccan desert.

The task was to display information about the rally and showcase the versatility of the pick-up truck at the same time. To achieve that we chose a, simple to use, click and drag interface with four environments: desert, countryside, off-road and construction. Each quadrant of the viewport revealed the main benefits of the Amarok in that particular environment. All without having to get lost in sub-pages and always one click away from all other environments. 

Why we chose four? To underline the 4Motion Technology which allows the Amarok to perform superbly independently of the context where it will be used. 

Credits:
Created at Grabarz & Partner / Copy: Francis Cazal

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ipadPro_iso_007_VW_Rally_00_b
ipadPro_iso_007_VW_Rally_01
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ipadPro_iso_007_VW_Rally_03
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Andrés Andrade
Art Direction + Sound
+49(0)1736375515

Andrés Andrade
Art Direction + Sound
+491736375515

Andrés Andrade
Art Direction + Sound
+491736375515

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 Last Update:
16.01.2020

(c) 
Work ideas, concepts and content remain the intellectual property of the respective clients and their service partners. Sharing and distribution is strictly prohibited without express written permission. If you have issues please let me know.

(c) 
Work ideas, concepts and content remain the intellectual property of the respective clients and their service partners. Sharing and distribution is strictly prohibited without express written permission. If you have issues please let me know.