PocketTaxi

Start-up Campaign

Pocketaxi
Beta campaign for car sharing start-up.

PocketTaxi is a simple car-sharing mobile, and web App that allowed people to share short distance rides. For their first-ever campaign, I extended their slogan "Smart on the road" and created the "Nobody was ever smarter on the road" campaign. It included a registration website, flyers, posters and a 10-day outdoor event where people could get information and register directly. 

Agency: Freelance      Role: Concept and Art Direction   

 

Brand: Pockettaxi
Industry: Mobility Start-Up
Project: Beta launch Campaign
Year: 2011


Idea and concept 
Iconography
Ilustration
3D
Web App UI/UX
Adaptive Website
Event
Flyer, Poster, Banner
 

works_andresproj_785x525_pockettaxi_retina_4works_andresproj_785x525_pockettaxi_retina_4
works_andresproj_785x525_pockettaxi_retina_1works_andresproj_785x525_pockettaxi_retina_1
works_andresproj_785x525_pockettaxi_retina_6works_andresproj_785x525_pockettaxi_retina_6
works_andresproj_785x525_pockettaxi_retina_5works_andresproj_785x525_pockettaxi_retina_5

Event

9_works_andresproj_785x525_pockettaxi_event_pics_059_works_andresproj_785x525_pockettaxi_event_pics_05
8_works_andresproj_785x525_pockettaxi_event_pics_028_works_andresproj_785x525_pockettaxi_event_pics_02