Beta campaign for car sharing start-up.
PocketTaxi is a simple car-sharing mobile, and web App that allowed people to share short distance rides. For their first-ever campaign, I extended their slogan "Smart on the road" and created the "Nobody was ever smarter on the road" campaign. It included a registration website, flyers, posters and a 10-day outdoor event where people could get information and register directly.
Agency: Freelance Role: Concept and Art Direction