Digital & Print Campaign
The Transporter history.
"Volkswagen Véhicules Utilitaires" France launched a teasing campaign for the Transporter 6th generation model. We developed "History only remembers the first". A campaign including a memory challenging print ad, a timeline webspecial with social media game integration and display ads. The campaign reminded our target audience that the VW Transporter is the only true original - since 1947.
Agency: Grabarz & Partner Role: Art Director
During the first two weeks of the campaign users were invited via social media to find answers of a multiple choice game integrated in the "Transporter Timeline Webspecial". Participants could win a trip to the south of France with the one and only, the original T1.
The Print Ad
Remind yourself that history only remembers the first.
Transporter History Timeline
Drive through the history of one of the most
outstanding icons of last century.
Timeline Navigation UI
Driving through the history of an icon.
Getting in-depth information of historical and technical facts.