Transporter History

Digital & Print Campaign

Volkswagen
The Transporter history.

"Volkswagen Véhicules Utilitaires" France launched a teasing campaign for the Transporter 6th generation model. We developed "History only remembers the first". A campaign including a memory challenging print ad, a timeline webspecial with social media game integration and display ads. The campaign reminded our target audience that the VW Transporter is the only true original - since 1947.

Agency: Grabarz & Partner      Role: Art Director  

 

Brand: Volkswagen France
Industry: Automotive
Project: T6 - Digital and print campaign
Year: 2015


Idea and concept 
Social Media Strategy
Display Ads
Adaptive Webspecial
Gamification

Game Integration

During the first two weeks of the campaign users were invited via social media to find answers of a multiple choice game integrated in the "Transporter Timeline Webspecial". Participants could win a trip to the south of France with the one and only, the original T1.

The Print Ad  
 Remind yourself that history only remembers the first.   

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151109_vw_transporter_present151109_vw_transporter_present

Transporter History Timeline  
Drive through the history of one of the most
outstanding icons of last century.   

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Timeline Navigation UI  
Driving through the history of an icon. 

Content Hotspots  
Getting in-depth information of historical and technical facts. 

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