My expertise spans the digital landscape, encompassing cutting-edge experiences and innovative approaches to traditional advertising. I thrive on both developing campaigns from scratch and meticulously bringing approved ideas to life. I can craft compelling idea decks and write captivating film scripts as needed. I love diving deep to uncover your unique POV and story. When translating that to design, I don’t focus on styles and trends. I aim on crafting something rooted in your brand’s values and personality, while adding a fresh perspective to it.
My leadership skills have been forged by managing multidisciplinary teams of up to 30 people, but I'm also adept at working independently and driving projects forward. I pour my heart into every project, ensuring it not only delivers stunning visuals but also achieves measurable results. At the end of the day, we’re gonna have a good time! I care about what you care about.
Freelance Creative Director at Peter Schmidt Group, Saint Elmo's, MUTANT, Accenture Song, Innocean, TBWA\, Jung von Matt
2018 — Now
Associate Creative Director at Innocean Berlin
2021 — 2023
Head of Content at HeimatTBWA\
2018
Creative Director at FEED/DEPT
2017
Sr. Art Director/Creative Director at Elbkind Reply
2015 — 2017
Art Director Digital at Jung von Matt/Alster
2015
Art Director at Grabarz & Partner
2014
Founder and Music Producer at Tripsitterklang
2014 — Now
University of Arts & Design (HfG), Karlsruhe
Media Arts, Communication Design, Philosophy
2008 — 2014
Gerrit Rietveld Academie + UvA, Amsterdam
Artistic Research (Scholarship)
2012—2013
Escola Superior de Disseny, Barcelona
Digital & Graphic Design
2006 — 2008
IDEO U
Foundations in Design Thinking
From Ideas to Action
Insights for Innovations
Leading for Creativity
2021
Spanish — Native
German: C2 — Full Professional Proficiency
English: CAE — Full Professional Proficiency
Cannes Lions
Art Directors Club
Clio
D&AD
Eurobest
FWA
One Show
Webby
BMW
Deutsche Bank
Genesis
Henkel
Hyundai
Kia
Maurice Lacroix
Mercedes Benz + AMG
Nike
Opel
Pierre Cardin
Sixt
Vodafone
Volkswagen
Zalando