· Leadership and creativity
· Leading multi-disciplinary teams (up to 20 people)
· Managing multiple projects and clients
· Presentation experience to all management levels
· Digital and integrated campaigns
· Print & Digital Design, UI/UX
· Music & Sound Production/Mixing
Launching in 2019 ŋfrīendly's mission is to create balance by maximising brands social and environmental impact. We strive to empower consumers to make conscientious and informed decisions by combinig strategic design with creative excelence.
Founder & Producer
Founded as an independent music label to present my personal productions. In 2019 I will extend the services of the label to Recording & Mixing, Composition & Production, Film Scoring and Music For Advertising.
My road in the digital communications field goes back to 2008 when I joined eMascaró in Barcelona as a trainee while attending university. Yes, that's when Flash was still THE thing and browsers could only display arial. I worked on several projects for brands like Deutsche Bank.
After that I moved to Germany to continue my media art studies at the University of Arts and Design Karlsruhe I joined Finest/Magma (today just Magma, it it was called Finest Branding Group back then but it doesn't exist anymore - blame the 2008 crisis for that.). There I worked as an intern and then as a designer for consumer electronic brands like AKG, also working on sound design for several product videos. After that I started freelancing and collaborating with start-ups, founded SPINTRIA which was my nomadic studio back in the day. Got a scholarship to go to the University of Amsterdam for a year and work on artistic research - please don't ask what that means.
After that and finishing with University I worked in Berlin, moved to Paris, Barcelona and finally to Hamburg to work with Grabarz & Partner as an Art Director for Volkswagen France, followed by Jung von Matt/Alster doing mostly digital art direction for Kia Motors Europe, Vodafone, BMW.
I then joint elbkind to learn how social media agencies work. I worked as a senior art director and later became their creative director, leading a small team and working for several brands like Die Techniker, Mercedes Benz, and Frankfurt Airport.
After that I joined FEED as their creative director for eBay in berlin but working closely with London and leading a larger team of about 20-30 people including mostly UI and UX designers. The next station after that was Heimat Berlin where I worked as head of content leading a team of 15-20 people for Opel, until McCann won that account.
I started taking piano lessons at the age of six, than moved to guitar and finally to drums. At a young age I enjoyed playing all three, but drums became my first instrument. During my digital design studies in Barcelona I learnt the basics of sound recording and production during a two year program. After that I moved to the University of Arts & Design in Karlsruhe where I had the opportunity to extend my knowledge spending a lot of time doing field recordings, sound design, video and live event recordings.
Photo Max Ebert
Animation Guzzling Gum Viola Kup
Copyright: Work ideas, concepts and content remain the intellectual property of the respective clients and their service partners. Sharing and distribution is strictly prohibited without express written permission. If you have issues please let me know.