Launching in 2019 ŋfrīendly's mission is to create balance by maximising brands social and environmental impact. We strive to empower consumers to make conscientious and informed decisions by combinig strategic design with creative excelence.
· Creativity and management
· Leading multi-disciplinary/cultural creative teams (up to 20 people.)
· Managing multiple projects and clients
· Presentation experience to all management levels
· Digital and integrated campaigns
· Print & Digital Design, UI/UX
· A/V Programming
· Music & Sound Production
After spending many years working in extremely recognised agencies my feelings are mixed.
On the one hand I'm extremely thankful for the opportunities I had to learn and develop. On the other, I'm convinced the world will not become a better place for all of us if we continue working in that manner. We must stop and consider if the value we are creating for these "super-brands" is actually any good. We, as advertisers, must question ourselves: Are we part of the problem? Or part of the solution?. New rankings evaluating sustainable impact should become the new standard.
I believe new ways of working have to be discovered and a, renewed, responsible advertising is possible.
Founding ŋfrīendly is my alternative.
Image Credit: Max Ebert
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