7 — 10

Genesis Scottish Open

The prestigious Genesis Scottish Open, a highlight of the European Tour calendar, teed off from July 7th to 10th, 2022. To commemorate this world-class event and mark Genesis' arrival as a valued sponsor, we crafted a multi-channel campaign encompassing digital, OOH (Out-of-Home), and print media.

Agency

Innocean Berlin

Client

Genesis Motors Europe

Role

Associate Creative Director

OOH

Vision Behind the Visuals

As Creative Art-Director, I crafted the campaign's sophisticated visual identity for the Genesis Scottish Open. From color palette to animation, everything aligned with the brand and resonated with golf fans. My guidance ensured all visuals, from graphics to motion design, supported the campaign's vision, evoking a premium golfing experience that left a lasting impact.

Related Projects

Genesis Scottish Open

Credits

OOH

Vision Behind the Visuals

Related Projects