Andrés Andrade
AAWork
9 — 10

Futureflex

To celebrate the launch of Pierre Cardin's innovative Futureflex collection, we embarked on a global adventure, crafting a captivating TV commercial that seamlessly blends fashion and functionality.

The spotlight shines on Futureflex's revolutionary material. We showcase its adaptability through stunning visuals, capturing a young professional in action across diverse locations: Copenhagen, Marrakesh, Paris, Lisbon.

This global approach transcends language barriers, showcasing Futureflex's versatility for a truly international audience. Each location reflects a distinct lifestyle, yet the common thread of movement and style resonates universally.

The commercial isn't just about locations; it captures the essence of an active and dynamic life. By depicting people on the move, we connect with viewers who value comfort, style, and the freedom to explore the world.

The commercial seamlessly blends these elements, creating a cohesive narrative that celebrates the innovative Futureflex collection. It's a visual journey that speaks to the global audience, leaving a lasting impression of Pierre Cardin's commitment to fashion and functionality.

Agency
Elbkind Reply
Client
Pierre Cardin
Role
Creative Director

Credits

Teaser Film

Main Film

Film Stills