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Every Four Years

For the 2022 FIFA World Cup, we embarked on a global brand campaign celebrating the unique phenomenon that grips the planet every four years. This campaign captured the unexpected, sometimes quirky, but ultimately captivating way the World Cup transforms us all.

Under the powerful slogan: "Inspiration. It's in all of us," we weaved an emotional narrative that highlights this key insight: every four years, the world transforms into a colossal football stadium. Traditions and rituals resurface, intertwined with a surge of superstition and a kaleidoscope of emotions that vanish as the final whistle blows.

Agency

Innocean Berlin

Client

Kia Motors Global

Role

Associate Creative Director

Look & Feel

The FIFA World Cup transcends time. It's a recurring global spectacle that ignites a shared passion across generations. To capture this essence in our campaign, we focused on portraying the passage of time. Scenes were meticulously crafted to evoke the timeless feel of an epic movie, complete with the nostalgic texture of analog film grain.

However, the campaign wasn't just about time. We also aimed to showcase the unique emotional rollercoaster the World Cup brings. Through powerful portraits and close-ups, we depicted the vast range of emotions that only this global tournament can evoke – the jubilation of victory, the heartbreak of defeat, the unwavering hope, and the unifying camaraderie.

Every Four Years

Every Four Years - 90 sec. TVC

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Every Four Years

Credits

Awards

Every Four Years - 90 sec. TVC

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