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Every Four Years
For the 2022 FIFA World Cup, we embarked on a global brand campaign celebrating the unique phenomenon that grips the planet every four years. This campaign captured the unexpected, sometimes quirky, but ultimately captivating way the World Cup transforms us all.
Under the powerful slogan: "Inspiration. It's in all of us," we weaved an emotional narrative that highlights this key insight: every four years, the world transforms into a colossal football stadium. Traditions and rituals resurface, intertwined with a surge of superstition and a kaleidoscope of emotions that vanish as the final whistle blows.
Agency
Innocean Berlin
Client
Kia Motors Global
Role
Associate Creative Director
Credits
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