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The Bookcase For Tolerance
In 1942, Anne Frank and her family sought refuge behind a cleverly disguised bookcase in a secret annex. Eighty years later, this very symbol of protection has been repurposed as a powerful digital tool for education and tolerance.
"The Bookcase for Tolerance" is an augmented reality (AR) app that transcends the physical. Users can virtually step inside meticulously recreated rooms, not just of Anne Frank's hiding place, but also of four other young people facing modern-day issues like inequality, racism, prejudice, and antisemitism.
Launched under the slogan #DontHateEducate, the campaign kicked off on the UNESCO International Day for Tolerance.
Agency
Innocean Berlin
Client
Anne Frank House Amsterdam
Role
Associate Creative Director
Credits
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Awards
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